{"id":1528,"date":"2019-07-03T14:20:09","date_gmt":"2019-07-03T07:20:09","guid":{"rendered":"https:\/\/tanobel.com\/about-us\/"},"modified":"2025-05-05T11:10:28","modified_gmt":"2025-05-05T04:10:28","slug":"about-us","status":"publish","type":"page","link":"https:\/\/tanobel.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”4.27.4″ background_image=”https:\/\/tanobel.com\/wp-content\/uploads\/2025\/01\/bg-tentang-kami-w1920.jpg” background_position=”top_center” custom_padding=”11%||11%||true|” custom_padding_tablet=”” custom_padding_phone=”” hover_enabled=”0″ global_colors_info=”{}” alt=”bg-tentang-kami-w1920″ title_text=”bg-tentang-kami-w1920″ sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”#” button_text=”About Us” button_alignment=”left” _builder_version=”4.16″ custom_button=”on” button_text_size=”40px” button_text_color=”#ffffff” button_bg_color=”#1176bc” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”Montserrat|600||on|||||” button_use_icon=”off” background_layout=”dark” button_text_size_tablet=”” button_text_size_phone=”21px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”0px||40px||false|false” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#000000″ text_orientation=”center” text_text_align=”center” global_colors_info=”{}”]<\/p>\n

ABOUT US<\/h2>\n

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Tanobel is the corporate identity of PT Sariguna Primatirta which is the first producer of Bottled Drinking Water (AMDK) in Indonesia that received a food safety management certificate ISO 22000: 2005.<\/p>\n

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Tanobel comes from the words Tan and Nobel. Tan is taken from the family name of the founder, the Tanoko family who has actively contributed in producing the best quality products. While Nobel or Noble means recognition of high quality products by providing satisfactory services to customers. Tan and Nobel symbolize the vision to get superior products and services that deserve Nobel awards.<\/p>\n

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Founded in 2003, Tanobel is now growing and becoming one of the companies that is able to present the best quality products. Because every product is made through an international standard production process using the HACCP food safety system, so that it produces products that are safe for consumption and quality. Currently, Tanobel houses several products. Such as Cleo and Super O2.<\/p>\n

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Not only is we always committed to giving the highest quality products to you, we also believe that from employees who live well and prosperously will be reflected in the process of creating high-quality products. “Delivering Wonderful Life” into our commitment to build the quality of individuals who are physically and spiritually as needed, well-off, have a strong determination to progress, and become a figure that can be emulated by the people.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/07\/bg-visimisi.jpg” parallax=”on” parallax_method=”off” custom_padding=”20px||60px||false|false” custom_padding_tablet=”” custom_padding_phone=”||20px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#ffffff” global_colors_info=”{}”]<\/p>\n

MISSION<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#f9a51d” divider_weight=”2px” _builder_version=”4.16″ width=”50px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Rubik|300|||||||” text_text_color=”#ffffff” text_font_size=”24px” text_orientation=”center” width=”73%” width_tablet=”” width_phone=”95%” width_last_edited=”on|desktop” module_alignment=”center” text_text_align=”center” global_colors_info=”{}”]<\/p>\n

Realizing a healthier<\/strong> society through quality<\/strong> and trusted<\/strong> products.<\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ width=”50px” module_alignment=”center” min_height=”60px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#ffffff” global_colors_info=”{}”]<\/p>\n

VISION<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#f9a51d” divider_weight=”2px” _builder_version=”4.16″ width=”50px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Rubik|300|||||||” text_text_color=”#ffffff” text_font_size=”24px” text_orientation=”center” width=”73%” width_tablet=”” width_phone=”95%” width_last_edited=”on|desktop” module_alignment=”center” text_text_align=”center” global_colors_info=”{}”]To become the leading<\/strong> national food<\/strong> and beverage<\/strong> company in Indonesia[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”40px||40px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”||||||||” header_2_text_align=”center” header_2_text_color=”#000000″ text_orientation=”center” text_text_align=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

MILESTONE<\/h2>\n

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– Establishment of Factories in Palembang & Manado
\n– Launching Cleo 3D Parametric in 220ml, 330ml, 550ml, 1500ml, 5000ml sizes, and Nusantara Gallon in 12.8L
\n– Launching Supero2 Gallon 19L product
\n– Launching Cleo Platine Sparkling Water 380 ml product<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2022″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2024\/06\/mls-2022.jpg” _builder_version=”4.25.1″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

– Berdirinya pabrik Balikpapan, Lampung dan Palangkaraya
– Launching produk Cleo Glass
– Launching produk Vio 8+ Oxygen<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2021″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2024\/06\/mls-2021-w800.jpg” _builder_version=”4.25.1″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

– Establishment of factories in Citeureup and Bojonegoro
\n– Launching Supero2 products in 200ml and 15L sizes<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2020″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2022\/04\/milestone-2020.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

– Factory establishment at Teuku Umar and Kediri
\n – Launching Cleo Ecogreen<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2019″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2019-01-1.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factories were established in Malang, Singasari and Bali. In the same year, Tanobel acquired S-TUBE and SUPERO2 brands.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2018″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2018-02-1.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Ngoro.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2017″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2017-03.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factories were established in Kendari, Purworejo and Ungaran.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2016″ image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2016-04.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factories were established in Gn Sindur, Megati, Purworejo and Malang.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2015″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2015-02.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Cirebon.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2014″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2014-06.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factories were established in Bojonegoro and Garut.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2013″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2013-07-1.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

The launched of the CLEO Eco Shape bottle and acceptance from MURI for the “Planting and Preservation of Mangrove Trees in 10 Provinces”. In the same year, a CLEO factory was established in Sumenep.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2012″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2012-08.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Bekasi and the launched of the CLEO gallon innovation with “handles”.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2011″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2011-02.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Bangkalan.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2010″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2010-02.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Lombok.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2009″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2009-02.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Perean Bali.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2008″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2008-12.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Received ISO 22000 certification. In the same year, CLEO factories were established in Banjarmasin and Medan.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2007″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2007-08.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factory was established in Makassar and in the same year the launched of Indomaret gallons.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2006″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2006-08.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Obtained ISO 9001 certification and in the same year a CLEO factory was established in Jember.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2005″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2005-06.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

CLEO factories were established in Kudus and Citeureup.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2004″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2004-08.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

The launched of the CLEO brand and the first CLEO factory was established in Pandaan. <\/p>\n

[\/et_pb_slide][et_pb_slide heading=”2003″ button_text=”Click Here” image=”https:\/\/tanobel.com\/wp-content\/uploads\/2019\/12\/2003-02.jpg” _builder_version=”4.16″ header_text_color=”#000000″ header_font_size=”35px” header_line_height=”1.2em” body_text_color=”#29347b” body_line_height=”1.4em” background_color=”rgba(255,0,0,0)” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Tanobel acquired the “ANDA” brand factory.<\/p>\n

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