ABOUT US

Tanobel is the corporate identity of PT Sariguna Primatirta which is the first producer of Bottled Drinking Water (AMDK) in Indonesia that received a food safety management certificate ISO 22000: 2005.

Tanobel comes from the words Tan and Nobel. Tan is taken from the family name of the founder, the Tanoko family who has actively contributed in producing the best quality products. While Nobel or Noble means recognition of high quality products by providing satisfactory services to customers. Tan and Nobel symbolize the vision to get superior products and services that deserve Nobel awards.

Founded in 2003, Tanobel is now growing and becoming one of the companies that is able to present the best quality products. Because every product is made through an international standard production process using the HACCP food safety system, so that it produces products that are safe for consumption and quality. Currently, Tanobel houses several products. Such as Cleo and Super O2.

Not only is we always committed to giving the highest quality products to you, we also believe that from employees who live well and prosperously will be reflected in the process of creating high-quality products. “Delivering Wonderful Life” into our commitment to build the quality of individuals who are physically and spiritually as needed, well-off, have a strong determination to progress, and become a figure that can be emulated by the people.

VISION

To become the leading national beverage company in Indonesia

MISSION

Producing high quality, innovative and easily obtainable beverage products through an international standard production process that is integrated with a manufacturing network that is spread throughout Indonesia

MILESTONE

2019

CLEO factories were established in Malang, Singasari and Bali. In the same year, Tanobel acquired S-TUBE and SUPERO2 brands.

2018

CLEO factory was established in Ngoro.

2017

CLEO factories were established in Kendari, Purworejo and Ungaran.

2016

CLEO factories were established in Gn Sindur, Megati, Purworejo and Malang.

2015

CLEO factory was established in Cirebon.

2014

CLEO factories were established in Bojonegoro and Garut.

2013

The launched of the CLEO Eco Shape bottle and acceptance from MURI for the “Planting and Preservation of Mangrove Trees in 10 Provinces”. In the same year, a CLEO factory was established in Sumenep.

2012

CLEO factory was established in Bekasi and the launched of the CLEO gallon innovation with “handles”.

2011

CLEO factory was established in Bangkalan.

2010

CLEO factory was established in Lombok.

2009

CLEO factory was established in Perean Bali.

2008

Received ISO 22000 certification. In the same year, CLEO factories were established in Banjarmasin and Medan.

2007

CLEO factory was established in Makassar and in the same year the launched of Indomaret gallons.

2006

Obtained ISO 9001 certification and in the same year a CLEO factory was established in Jember.

2005

CLEO factories were established in Kudus and Citeureup.

2004

The launched of the CLEO brand and the first CLEO factory was established in Pandaan.

2003

Tanobel acquired the “ANDA” brand factory.